The west side of SLC (west of 400 West to be exact) is a vibrant, engaging array of various businesses and communities. The River District Chamber of Commerce emerged last year, out of a business alliance of 20 years, to advocate for the businesses and community organizations in the area. In addition to the visual identity, under the contract of modern8 creative agency, we worked on designing street art and a mural to be painted within the River District to putting up some murals and street art within the River District over the next few months to begin rolling out the new branding.
Other chamber of commerces around the state feel largely outdated. Serif typefaces and what looks like clip art are common in the majority of these logos. In order for the River District to stand out as a leader in the business community, the identity should reflect more modern and innovative design.