This project aims to apply questions of data ownership to healthcare focusing on the patient’s relationship with their individual data. Do the policies and solutions to the free market apply personalized, data? How can the patient be empowered in their own health literacy without being exploited for the interests of the stakeholders at large? Should healthcare be classified as a “market” or is this commodification of service counterintuitive to the care that is provided? How might the lay person record and use their personal data to better understand health risks and diagnosis? And how might the primary care physician advocate for the careful use of data?